It's an expression of empathy. A good designer sees users not as consumers, but as people with wants and needs, frustrations and curiosity. As designers we build trust, encourage engagement, provide guidance, and find ways to make small but significant improvements in people's everyday lives.
I'm Ashley de Jong-Doucette, a designer and illustrator from Canada living and working in the Netherlands. I have a BFA and an MFA in visual art, and spend every day continuing that creative practice through my work. I've had many clients in my freelance career, and I absolutely love taking on new challenges and learning from new entrepreneurs. I've had the pleasure of working with a couple of different startups, bringing their brands, websites, and apps to life.
Really though, I just love making beautiful things for good people.